building brands. While you're a writer, you should consider yourself a brand as well. Don't believe me? Let's take a look at some brands and authors who are brands:
J.K. Rowling (Harry Potter)
Stephenie Meyer (Twilight)
J.R.R. Tolkien (Lord of the Rings)
I'm sure you could name off other brands that are either authors or enterprises. If you want your books to do as well as those I've mentioned, check out building brands and see if any of the ideas might work for you.