Thursday, July 30, 2015

Small Product Lab Experiment, Day 3

Day 3 for the Small Product Lab consisted of creating a landing page for our product. I screwed around with various website builders and came up with something, only to discover the builder was proprietary. So, I went back to my original builder and took the buttons and swatches and created this:

I ended up using Mailchimp as the newsletter sign up.  I then added it to Facebook as well. Yesterday, I created the Get Your Goat Now logo, I set up the Twitter and Facebook pages, set up the blog, and I bought the domain name.

So far with the exception of the domain name,, and one stock photo, everything has been free (I already have a website host.) The domain cost me about $18 for two years and the stock photo set me back $7.  So, what I have:

-- Order/Landing Page
-- Facebook page
-- Twitter page
-- Logo
-- Newsletter server
-- Blog
-- Domain

This, my friends, is what I am referring to when I am talking about promotion.  I put in about $25 and two days time and look what I have already.  It's not the prettiest or the cleanest, but it is there.  Note: anyone can do this and it doesn't matter what country you're from. It isn't rocket science. But look what I already have together in two days?

Tonight I got the Intro written and about half of the first chapter. Hmmm.  I have only 7 more days.

Tuesday, July 28, 2015

The Small Product Lab Experiment

I enrolled in the Small Product Lab on a lark and got accepted which was pretty cool.  Basically it is to produce a product within 10 days and bring it to market.  I want to do this as a kind of exercise both to learn some things and to show my authors how to produce and promote a new product in a short amount of time.  In this case, the new product is a book.  Granted, with 10 days, it will be a small book.

The first day, I had to come up with an idea.  The idea had to be small because it is a small product -- and one should know about the product one is doing in order to produce it.   I decided to come up with the idea of writing a short goat book that would work for new goat buyers.  It wouldn't cover all aspects of goat ownership -- just the most critical. Thus the project, Get Your Goat Now! is borne. With this new idea, I now get to make a plan. The plan includes a schedule for everything I have to do in the eight more days I have. This includes the book outline.  So, I started putting the schedule together.  Join me on this merry adventure as I plan out this book from conception to market.

Authors: I know what you're thinking.  You're thinking that there's no way this would work with fiction.  Are you so certain?  I'm pretty sure it will because short stories are cheaper than dirt. Write one and come up with a promotion like I will.  Maybe you'll have something at the end to show me as well?