I just read about World Book Night 2012, and it's an awesome idea. WBN is looking for people to give away 1 million books to light readers and non-readers on April 23, 2012. You'll need to register to become a book giver, and if chosen, you will be given 20 books to hand out to people. The books are supplied through donations and are given to you free. You do not pay for anything.
Make a difference. Get people to read. I've signed up. I hope you sign up too.